Peapod Leads in Mobile Use For Grocery Delivery

While Amazon (NASDAQ: AMZN) and Walmart Stores (NYSE: WMT) recently expanded their online grocery delivery services, online grocery veteran Peapod has the mobile ordering market cornered, analysts say.

In fact, 30 percent of Peapod's orders stem from mobile devices, Peapod Chief Operating Officer Mike Brennan, told CNET. Since the grocery delivery service is based on convenience, mobile devices make purchases even easier, according to Brennan. For example, shoppers can add to their lists during the week before making their purchases.

In addition to mobile shopping lists, customers can order groceries with the tap of a button via Peapod's mobile app. While Walmart has yet to deliver a standalone Walmart-To-Go app, AmazonFresh is available through both iOS and Android.

Even though Walmart and Amazon are starting to advance in online grocery delivery – AmazonFresh is entrenched in Seattle and Los Angeles and Walmart-To-Go is available in San Francisco and Denver – Peapod is still considered the leader in the online grocery space. It serves residents in several cities in the Midwest and on the East Coast. Plus, the 20-year-old company has fended off several online grocery competitors in the past.

For more, see:
This CNET article

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