Peapod launches produce box delivery service

Online grocer Peapod is now offering delivery of farm-fresh, seasonal products to customers. In partnership with FarmLogix, Peapod Local Farm Box will deliver produce from local farmers for $34.99 a box.

Customers can order when needed without having to sign up for a season-long farm share like similar produce box services. Peapod will begin taking orders in late June or early July, depending on location. Each box will contain five unique items from local farms with about 10 to 14 pounds of produce per box. Items in the box will vary weekly, and each box will include recipes as well as a feature on the source farmers.

"We know our customers love supporting local farms and enjoying the best, fresh produce in season, which is why we're so excited to introduce the Local Farm Box," said Peg Merzbacher, VP of regional marketing for Peapod. "It's easy to add the Farm Box to your grocery order and have it delivered along with your favorite national and store brands."

The service is available starting this summer to consumers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin.

Peapod is focused on its delivery business. Last fall, the service announced it would start charging customers for choosing in-store pickup as a method for obtaining online grocery orders. Peapod is in direct competition with other online grocery delivery services such as Instacart, FreshDirect and Amazon Fresh.

For more:
-See this Peapod press release

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