Peapod expanding delivery to include all of NYC

Grocery delivery service Peapod has announced its expansion into all five of New York City's boroughs. This is the latest move for the service as it fuels competition with Instacart and Amazon Fresh in the largest city in the United States.

To help promote the expansion, Peapod has launched the "Fill Your Fridge" campaign that highlights statistics about New Yorkers, such as the fact that 80 percent fill their fridges with condiments but do not always have food to go with them. In addition, 75 percent regularly keep frozen items, and another 75 percent had produce, but just 36 percent keep deli items, reported PYMTS. Not to mention the fact that 40 percent admitted to keeping expired food in their fridge.

So why aren't New Yorkers' fridges more stocked? Most, 64 percent, shop frequently to avoid heavy loads, although one-quarter admit that they hate waiting in checkout lines. Other shopping woes include 48 percent who face long lines, 45 percent who don't like crowded aisles, 38 percent who are shocked by prices, and 32 percent that complain that produce is not up to par.

"From the long lines and crowded aisles in the store, to the schlepp to get it home, New Yorkers have a particularly hard time accomplishing their grocery shopping needs," Peg Merzbacher, VP of regional marketing for Peapod, said in a company statement. "With Peapod grocery delivery, New Yorkers can skip the lines and headaches and have pantry essentials, fresh produce, meats, seafood and more all delivered with the click of a button, or swipe of a finger with our convenient Peapod app."

Late last year, Peapod started offering customers a buy online, pick up in store option.

For more:
-See this PYMTS article
-See this Peapod press release

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