Peach & Lily opens second US store

Korean online beauty brand Peach & Lily opened its second brick-and-mortar location in the United States last week. The shop is located within the Macy's Santa Anita in Arcadia, California. The retailer's first shop was opened last November in Macy's Flushing in New York.

"We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy's," said Alicia Yoon, founder of Peach & Lily. "Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone."

The 176-sq.-ft. shop-in-shop will be located near the Macy's entrance, and products will include a curated selection of the best Korean skincare brands such as Kicho, Lagom and 24/7.

The shop will include several high-tech retail elements to enhance the shopping experience, and products will be organized by the latest trends.

"Macy's is committed to providing the latest and greatest in skincare and beauty to our customers," said Shanna Husbands, SW VP regional cosmetic merchandise director for Macy's. "We are delighted to partner with Peach & Lily to give our guests access to products from a niche category that's rapidly increasing in curiosity and demand."

Peach & Lily joins the growing trend of retailers growing their brick-and-mortar presence within department stores. When Saks Off 5th (TSE:HBC) opened its first New York City store in March, it included a Gilt in-store shop. Last year, Lord & Taylor partnered with Canadian plus-size retailer Addition Elle to launch shop-in-shops, starting with its flagship location in New York. And finally, eye glasses retailer Warby Parker, fast-growing in the offline world, teamed up with Nordstrom last year to offer pop-up shops in select department store locations.

For more:
- see this Peach & Lily press release