"By removing 'vendor' from our name, we broaden our appeal to merchants as well as vendors, thereby making it easier for the two to work together on creating PCI compliance solutions and best practices," said Alan Bird, president of the PCI SA. Yep. But also, the impression that a PCI Vendor group was simply trying to sell stuff was hard to shake.
The group originally called the PCI Alliance, which changed its name to the PCI Security Vendor Alliance on Tuesday (Oct. 21), has changed its name again--this time to the Payment Card Industry Security Alliance (PCI SA). Mercifully, it never bothered to change its URL, so it's still pcialliance.org.