PayPal puts 'mobile first' in redesign

PayPal (NASDAQ: EBAY), the online payments platform owned by eBay, has launched a new mobile-optimized site intended to drive use of its mobile payments feature.

PayPal is putting "mobile first," according to Cristina Smedley, PayPal's VP, global brand. PayPal had three goals in mind for the redesign, according to Smedley: To make modern and designed for mobile first with a richer palette of content, including video, photography and illustrations. To simplify the site and to use easy to understand language and with simpler navigation.

There's a more simplified landing page, or front door, and a more contemporary look when viewed on a mobile device. There is also a new interface for managing notifications, balances and recent transactions.

Unfortunately, the updates don't extend to PayPal's third party partners, notes TechCrunch's Ingrid Lunden. Shoppers trying to pay with PayPal on third party sites are still forced to a new window to complete the transaction.

For more:
-See this TechCrunch story
-See this PayPal announcement

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