New mobile ordering efforts from PayPal and Panera Bread Co. will boost the popularity of using mobile payments to order food.
PayPal (NASDAQ: EBAY) recently expanded its in-store mobile ordering payment program to more than 50 cafes, food trucks and restaurants in Toronto, enabling customers to pay for purchases via its app.
Panera Bread Co. (NASDAQ: PNRA), meanwhile, is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of its restaurants. Panera is planning to invest $42 million in an overhaul of its technology which will help produce its new "Rapid Pick-Up" program.
"Rapid Pick-Up" will let customers place to-go orders via Panera's mobile app and it will also add an "Enhanced To-Go and Eat-In" option, allowing customers to order at a kiosk, pick up their order at the counter and eat in the cafe.
"I know that this is key to the future of Panera," said Panera CEO Ron Shaich in the newly released Panera 2.0 training video. "If Panera isn't able to make the step and really figure out how to use technology to enable a better and different guest experience, Panera won't be the success it has been in the past."
Meanwhile, PayPal users in the U.S., Britain and Australia already have the ability to pay in-store with its app, but this is the first rollout of the service in Canada, and that market is ripe. A recent survey conducted by PayPal shows that 87 percent of Canadians wish they could be wallet-free.
"At this point, we are definitely concentrating on the hospitality space, and it is mainly because it is an area where we had done some research and people have the most friction around going out for the evening and not wanting to bring their wallets," Kerry Reynolds, head of consumer marketing at PayPal Canada, told Mobile Commerce Daily.
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