PayPal (NASDAQ: EBAY) has launched a new global brand campaign which highlights how the company can make it easier and more secure for people to pay online and on the go. The campaign also introduces a new brand identity and updated logo.
The "Powering the People Economy" campaign will run across TV, print, digital, outdoor, experiential, in-store and social channels. PayPal has also come up with six brand videos to market the revamp internally to its 14,000 employees globally.
PayPal's new brand identity will be applied globally, online and to all of PayPal's core applications, including checkout buttons, apps, PayPal Here devices, marketing materials and sales collateral. It also will appear in PayPal's first-ever television ads in the U.S., along with spots in Germany, the United Kingdom and Australia. The multi-channel campaign will last throughout the summer and into fall 2014.
This is the first major revamp since the brand relaunched in 2007 as mobile use was ramping up.
Yesterday, eBay reported PayPal was once again its strongest segment, growing net total payment volume by 27 percent and revenue by 19 percent year-over-year as more shoppers embrace e-commerce.
View one of the new PayPal ad campaign trailers below.
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