PayPal (NASDAQ: EBAY) is testing a new e-commerce checkout its merchants can use to engage both PC and mobile shoppers. Plus, it plans to offer its new Bluetooth-enabled mobile payment system PayPal Beacon to shoppers early this year.
At the National Retail Federation's (NRF) BIG Show 2014, PayPal executives announced an update to its "Pay with PayPal" option that is designed to make the e-commerce checkout process seamless. Customers' process of logging in and entering billing or other information takes place on each merchant's web site, instead of having to first go to a PayPal page.
"Merchants only need to do one integration to get the same seamless checkout experience on a computer, tablet, or smartphone," Don Kingsborough, VP, retail services, PayPal, wrote in PayPal's blog post about the development.
Meanwhile, PayPal is testing its Beacon payment tech at a few stores in the U.S. and Australia. It will begin testing the system with additional merchants in the U.K., Canada, France, and Germany in the near future.
PayPal Beacon should be integrated into PayPal's app early this year, according to Kingsborough, "at which point we will be excited to begin making this next-generation shopping experience available to consumers."
Getting back to its "Pay with PayPal" upgrade, the advantage is that consumers get a much easier checkout experience when shopping on a merchant's site, according to Kingsborough. "If you are logged in and check out, all of your shipping, preferences and payment information is automatically populated. All you need to do is click the checkout button and you're done," he wrote.
PayPal is testing the new checkout experience with a few partners, and will make it available to large merchants during the first half of this year. "Of course we plan to roll it out to small and medium sized merchants very soon as well," Kingsborough wrote.
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