PayPal Continues Moves to Control Mobile-Payment Market

In one of recent its attempts to stave off competitors such as Google Wallet and Square, eBay (Nasdaq: EBAY) has launched a new system targeting storefront locations rather than online marketplaces. eBay's PayPal, often thought of as strictly a leader for online payments, has unveiled its latest attempt to become active in payment solutions for brick-and-mortar businesses. 

Now, shoppers will be able to engage PayPal's mobile app to check out via a QR code, a bar code, or with a special code sent for each transaction.

And it seems that this PayPal solution could reach the masses quickly. Millions of stores worldwide will be able to download the software into their existing cash registers, allowing shoppers to "shop how they want", Don Kingsborough, PayPal's vice president of retail sales, told The Wall Street Journal.

Additionally, PayPal is partnering with a number of retailers to offer consumers who shop on certain mobile sites an option for free two-day shipping. Partners include Sports Authority, Aéropostale, Levi's, Kenneth Cole, Dockers, iRobot, Maurice's, Shop PBS and Aéropostale's P.S. brand. The program works by automatically applying the offer to customers who shop on the partners' mobile sites. The free shipping is offered through eBay Enterprises.

Both moves come on the heels of eBay's acquisition of Braintree Payments last month, which allows the e-tailer to include offline payments and person-to-person payments in its mobile app. 

For more, see:
This Wall Street Journal article
This Mobile Commerce Daily article

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