Pandora opens two stores in US Disney parks

Jewelry retailer Pandora has opened two stores in merchandising locations at Walt Disney Parks and Resorts in Florida and California.

The two storefronts, one in Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and the other in La Mascarade d'Orleans in Disneyland park in California, will feature Pandora's spring 2015 Disney collection, as well as the brand's full line.

Both stores have a unique feel. Uptown Jewelers reflects a Victorian collectibles shop while La Mascarade d'Orleans brings to life the French Quarter of New Orleans.

The Disney-operated stores are staffed with Pandora jewelry specialists and feature Pandora retail fixtures and displays within the shop windows.

The news of the openings comes just days after Pandora announced the launch of its e-commerce stores in the United States. Looking to expand, the retailer also recently introduced a new line of products aimed at attracting new male customers looking to buy gifts.

For more:
-See this Pandora press release

Related stories:
Pandora launches US online store
Pandora hopes to capture more male shoppers
US Web sales grew 16%, outpacing 2% growth overall
Retail sales to soar to $5 trillion in 2015
Amazon sellers top 2B items in 2014
 

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