Pandora launches US online store

Online jewelry retailer Pandora announced the launch of its U.S. e-commerce stores. The announcement comes after a stellar fiscal 2014 in which the company's profits rose 39.5 percent and revenue rose 32.5 percent.

The online shop will serve all 50 states as well as Puerto Rico, reported Women's Wear Daily. Online sales in the United States are soaring: Internet Retailer's 2015 Top 500 Guide reported a 16 percent increase in online sales in 2014.

"The U.S. is one of the most developed online markets in the world today, and to open our own e-store in the country is an important step for us," Anders Colding Friis, Pandora's new CEO, told Women's Wear Daily. "We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the U.S."

Pandora operates online stores in Austria, France, Germany, Italy, the Netherlands, Poland and the United Kingdom. The jewelry is also sold in more than 90 countries through points of sale including concept stores.

Last fall Pandora announced it would introduce a new line of products aimed at attracting new male customers looking to buy gifts.

For more:
-See this Women's Wear Daily article (subscription)

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