Overstock to expand fresh produce delivery

Overstock.com (NASDAQ:OSTK) announced a partnership with local farmers across the United States to provide fresh foods to consumers in 35 states. This means that almost half of the U.S. population will have access to purchasing fresh fruits and vegetables at the online retailer's Farmers Market.

Many of the farms on the website deliver produce directly to shoppers' homes. And Overstock's newest partner, Front Door Farms, hand-packs every order to arrive by UPS delivery two to three days from harvest. Located in Salinas, California, Front Door Farms reaches homes in California, Oregon, Washington, Idaho, Wyoming, Nevada, Utah and Arizona.

"We chose Front Door Farms because it works with local farmers to harvest fruits and vegetables that are fresh and nutritious," said Overstock.com CEO Patrick Byrne. "Our goal is to deliver fresh produce the way farmers grow it, as opposed to the food-like substances delivered through this nation's agribusiness supply chains."

Beyond fruits and vegetables, Overstock's Farmers Market also sells meats, seafood, dairy, eggs, baked goods, confections and pantry supplies. The site includes educational information about the products including biographies of farmers, production processes, links to recipes and seasonal produce guides.

Delivery of fresh fruits and vegetables is a growing trend among food delivery services and online grocers, such as Instacart, FreshDirect and Amazon Fresh, as more and more consumers demand healthier, fresher options. For example, Peapod recently announced it would offer delivery of a box with fresh produce from local farms once a week for $34.99.

For more:
-See this Overstock.com press release

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