Online revenue is expected to increase by 17 percent in 2015, according to 72 percent of e-commerce companies surveyed by eBay Enterprise. Looking at more than 1,000 online retailers, with revenues of $3 million to $250 million, 75 percent of respondents noted a positive outlook on retail for the coming year.
The number of online shoppers is expected to reach more than 1.6 billion by 2018, up 50 percent from 2013, and online sales are expected to reach $1.6 trillion in 2015.
Confidence in commerce infrastructure was also high, with 95 percent of companies responding that they are very or somewhat confident that their e-commerce experience meets consumers' needs.
In an effort to fuel growth, 33 percent of retailers will focus on online engagement, followed by 23 percent that will focus on global expansion. Another 22 percent will fuel their companies' growth with mobile commerce, digital targeting and product innovation.
In addition, some of the e-commerce players are planning to experiment with brick-and-mortar. Fourteen percent will invest in in-store experiences, 12 percent in global brick-and-mortar expansion and 11 percent in pop-up expansion.
Furthermore, 28 percent of online retailers reported being afraid of new competitors entering the market. Secondary concerns include prioritizing the speed of innovation (25 percent), staffing (23 percent) and the risk of re-platforming (22 percent).
-See this eBay Enterprise press release
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