Online revenue expected to increase 17%

Online revenue is expected to increase by 17 percent in 2015, according to 72 percent of e-commerce companies surveyed by eBay Enterprise. Looking at more than 1,000 online retailers, with revenues of $3 million to $250 million, 75 percent of respondents noted a positive outlook on retail for the coming year. 

The number of online shoppers is expected to reach more than 1.6 billion by 2018, up 50 percent from 2013, and online sales are expected to reach $1.6 trillion in 2015.

Confidence in commerce infrastructure was also high, with 95 percent of companies responding that they are very or somewhat confident that their e-commerce experience meets consumers' needs.

In an effort to fuel growth, 33 percent of retailers will focus on online engagement, followed by 23 percent that will focus on global expansion. Another 22 percent will fuel their companies' growth with mobile commerce, digital targeting and product innovation.

In addition, some of the e-commerce players are planning to experiment with brick-and-mortar. Fourteen percent will invest in in-store experiences, 12 percent in global brick-and-mortar expansion and 11 percent in pop-up expansion.

Furthermore, 28 percent of online retailers reported being afraid of new competitors entering the market. Secondary concerns include prioritizing the speed of innovation (25 percent), staffing (23 percent) and the risk of re-platforming (22 percent).

For more:
-See this eBay Enterprise press release

Related stories:
E-commerce to reach 1.6 billion shoppers by 2018
Small retailers migrating from Amazon, eBay, Yahoo
Amazon to shut down Webstore
Green Monday sales up 15%, third busiest shopping day of the season
Cyber Monday heaviest online sales day in U.S. history

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.