Online Apple store gets redesign

The redesigned Apple (NASDAQ:AAPL) website went live today, revealing a big change for one of the world's largest retailers.

The site no longer has a 'store' tab for purchases, reported TechCrunch. Instead, the buying experience is woven into the site, displaying purchase buttons on every product page. Now shoppers growing information about a product won't have to toggle over to the store page but can make the purchase directly from that listing.

In addition, a unified shopping bag, no longer a cart, follows the consumer from page to page and allows a drop down view of items in that bag.

And when it's time to make a purchase, the transaction happens on one page. That means clicking on the 'buy' button brings up all of the choices, including extended warranties.

"We redesigned Apple.com knowing that our customers want to explore, research and shop in one place," an Apple spokesperson told TechCrunch. "The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We've also improved several of the site's features to make shopping easier than ever for our customers."

The online store sees 1 billion customers a year from 40 countries.

Back in April, Apple's head of retail Angela Ahrendts made a push for customers to go online, not to stores for new product launches as "the days of waiting in line and crossing fingers for a product are over." The push to e-commerce was made just days before the much anticipated launch of the Apple Watch.

For more:
-See this TechCrunch article

Related stories:
Apple opens store in old Manhattan bank
Apple, Amazon, Lowe's rank in top 10 brands
Apple to shift focus from stores to website
Apple Watch ushers in new era for Apple retail
Apple stores to get facelift

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.