As if Black Friday deals didn't already cause a shopping frenzy, customers at Old Navy now have even more incentive to shop there on Thanksgiving Day.
The Gap-owned (NYSE: GPS) clothing store announced on Wednesday, Nov. 6, that it will open 900 stores from 9 a.m. to 4 p.m. on Thanksgiving Day. Select Old Navy stores will then reopen at 7 p.m. The first 500 shoppers in line when stores reopen that evening will be entered to win $1 million as part of Old Navy's "Overnight Millionaire" sweepstakes.
"This year, we're adding to the anticipation and excitement around Black Friday shopping with a sweepstakes that could change an Old Navy's shopper's life overnight," said Stefan Larsson, Old Navy's global president in a statement. "The 'Overnight Millionaire' promotion, coupled with our best sale of the year, is a uniquely Old Navy way to surprise our fans as they begin the holiday shopping season."
Last year, Old Navy opened its doors at 12 a.m. on Black Friday. This year's earlier opening is on trend with a slew of retailers including Kmart, Kohl's (NYSE: KSS), JC Penney (NYSE: JCP), and Macy's (NYSE: M), who will all be open for business on Thanksgiving Day.
For more see:
This Old Navy press release
This Wall Street Journal article
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