Office Depot (NYSE: ODP) is bringing together both its office supply brands and, on Sunday, launched a single, combined insert advertising products and services being offered at both Office Depot and OfficeMax.
This will be the first time that both Office Depot and OfficeMax shoppers will see the two national brands together as one.
"Bringing together the latest products and services available at Office Depot and OfficeMax into one combined insert will help to position us as a strong, singular company with our customers," said Tim Rea, executive VP, marketing for Office Depot. "The move also reflects our approach in looking at each market holistically for both brands to better understand, engage and service our customers."
The combined insert also features ways for shoppers to engage with the brands via website, mobile app or smartphone.
Office Depot closed the $1.2 billion deal to buy out OfficeMax in November 2013. The merger is expected to cut costs, consolidate assets and improve business with suppliers who often look to do business with Staples (NASDAQ: SPLS), the current frontrunner in the office-supply market. Together, Office Depot and OfficeMax had sales of $17 billion in fiscal 2013 and about 2,100 stores.
Staples has also made upgrades to its advertising and marketing strategies under its new tagline "Make More Happen," as the retailer modifies its product assortment to include more than just office supplies. In March, Staples expanded its product offerings to include roughly 1,600 items across eight new categories. The company also installed Staples.com kiosks in every store to allow shoppers to browse thousands more products online right from the sales floor.
-See this Office Depot press release
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