Office Depot's augmented reality brings pop band to shoppers' smartphones

Office Depot (NYSE:ODP) is going back to school with an augmented reality promotion that brings members of the band R5 to shoppers phones.

Shoppers with the Office Depot app can watch R5, get shout outs and pose for photos with the band. Fans can then share the images on social media.

The theme, 'Gotta Get INSPIR5D,' encourages students to work hard, do greater and think bigger. R5 is supporting this mission by sharing their own inspirational stories in an effort to motivate students to work hard and follow their dreams.

"We were lucky to find our passion in music at a young age," said Riker Lynch on behalf of R5. "We've been a band for five years now and we wouldn't be here if we hadn't had big dreams and a lot of support. As a band and a family, we find inspiration in each other every day. We are excited about this amazing 'Gotta Get INSPIR5D' campaign and opportunity to connect with students in a new virtual way."

The campaign runs from July 21 through September 30 at most Office Depot and OfficeMax locations. The program is an extension of a similar Office Depot BTS promotion last year with the band One Direction that focused on the dangers of bullying. That promotion resulted in more than 150,000 downloads of the Office Depot app.

Retailers are engaging with young shoppers this BTS season as never before, with more mobile and social promotions. Target has launched a new mobile app that lets shoppers bookmark products from ads or magazines using the camera on their smartphone in addition to a YouTube series targeting the back to college set. And office supply chain, and Office Depot competitor, Staples has partnered with Teen Vogue for a new collection and comprehensive price matching program.

For more:
-See this Office Depot announcement

Related stories:
Office Depot tests combined weekly ads with OfficeMax
Office Depot names Juliet Johansson to drive new strategy
Staples launches 110% price match for BTS, partners with Teen Vogue
At Staples, building omnichannel means breaking down walls
Target's BTS includes new app, YouTube campaign

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