Office Depot, Best Buy Compete on Mobile Apps

Soon after Best Buy (NYSE: BBY) launched a similar feature, Office Depot (NYSE: ODP) this week added automatic check-in to its mobile app. Office Depot's new feature uses geo-location to detect when its mobile app users are within a geo-fenced area around a store to serve up mobile coupons. The app update also links directly with an Office Depot account, which likely helps the retailer track cross-channel shoppers, Mobile Commerce Daily reported.

Best Buy rolled out in-store check-ins on its app in September as part of its new loyalty program. Plus, Best Buy has stepped up efforts to target mobile shoppers for holiday gift-giving.

The electronics retailer is urging consumers to opt-in to its SMS database with a holiday-specific keyword, which will likely prompt consumers to join Best Buy's mobile database once the holidays are over. Best Buy is sending out a daily SMS message linked to an offer through Dec. 31, Mobile Commerce Daily reported.

Meanwhile, Office Depot aims to differentiate its mobile check-in program by integrating Passbook into its iPhone app. For example, the Office Depot Times Square location in New York is currently offering $5 off of a purchase. iPhone app users can add the pass to the built-in Passbook app, which then pops up anytime that the consumer is within a set area of the store.

When shoppers open the Office Depot app, they are prompted to turn on in-store mode, which features exclusive mobile coupons that must be redeemed in store. Once consumers create an Office Depot account, the app automatically checks-in users for future visits.

For more, see:
This Mobile Commerce Daily article
This Mobile Commerce Daily article

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