Office Depot, Best Buy Compete on Mobile Apps

Soon after Best Buy (NYSE: BBY) launched a similar feature, Office Depot (NYSE: ODP) this week added automatic check-in to its mobile app. Office Depot's new feature uses geo-location to detect when its mobile app users are within a geo-fenced area around a store to serve up mobile coupons. The app update also links directly with an Office Depot account, which likely helps the retailer track cross-channel shoppers, Mobile Commerce Daily reported.

Best Buy rolled out in-store check-ins on its app in September as part of its new loyalty program. Plus, Best Buy has stepped up efforts to target mobile shoppers for holiday gift-giving.

The electronics retailer is urging consumers to opt-in to its SMS database with a holiday-specific keyword, which will likely prompt consumers to join Best Buy's mobile database once the holidays are over. Best Buy is sending out a daily SMS message linked to an offer through Dec. 31, Mobile Commerce Daily reported.

Meanwhile, Office Depot aims to differentiate its mobile check-in program by integrating Passbook into its iPhone app. For example, the Office Depot Times Square location in New York is currently offering $5 off of a purchase. iPhone app users can add the pass to the built-in Passbook app, which then pops up anytime that the consumer is within a set area of the store.

When shoppers open the Office Depot app, they are prompted to turn on in-store mode, which features exclusive mobile coupons that must be redeemed in store. Once consumers create an Office Depot account, the app automatically checks-in users for future visits.

For more, see:
This Mobile Commerce Daily article
This Mobile Commerce Daily article

Related Articles:
Best Buy's New Loyalty Program Doubles Down On In-Store
Best Buy Reports Q3 Earnings Increase, Remains Cautious About Holiday Promos
Office Depot Launches Mobile POS, One-Hour Pickup
Office Depot Closes $1.2 Billion Merger with OfficeMax
Is Best Buy Heading Into Business Services?

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.