NRF: Retail spending for Super Bowl will hit record high

This year's Super Bowl is set to rake in the highest amount of retail spending of any game in history, according to a new report by the National Retail Federation.

Total Super Bowl spending will hit $11 billion, up from last year's tally of $10.1 billion. Per person, consumers are expected to spend an average of $63.87 on game-themed merchandise and food, up from $59.33 in 2013. As game watchers gear up for their Super Bowl parties and events, the NRF estimates that 71 percent of Super Bowl-related spending will be for food and beverages, 9 percent for team apparel, 6 percent for decorations, and 2 percent for electronics and TV's.

Perhaps Super Bowl spending will increase because this year there will be more people tuning in to watch the game. According to a new survey by the Retail Advertising and Marketing Association conducted by BIGinsight, 173 million people will watch the game, up from an estimated 171 million in 2013. Of those planning to watch the game, nearly 63.6 million (27.1 percent) are planning to attend a Super Bowl party, up from last year's 61.2 million.

And of course, what's the Super Bowl without commercials? Thus far, H&M is the only retailer planning to make a splash with a 30-second spot during the second quarter. The ad will feature a shirtless David Beckham and let viewers with certain Samsung smart TVs use their remote controls to directly buy items from Beckham's Bodywear line.

For more:
-See this National Retail Federation press release
-See this Advertising Age article

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