NRF: Easter spending to reach $15.9 billion

Easter dresses and chocolate bunnies are going to cost Americans $15.9 billion this year, according to a new survey by the National Retail Federation and Prosper Insights & Analytics. The average consumer will spend $137.46 on apparel, food, candy, gifts and more, slightly less than the $145.13 spent last year.

The largest chunk will go toward Easter dinner, where 86 percent of those celebrating will spend an average of $43.18 on a holiday meal, totaling $5 billion. Attire comes in second place, with 43 percent purchasing new spring attire, such as bright Easter dress clothes for their children, spending an average of $22.71. Total spending on apparel is expected to reach $2.6 billion. Story