NRF creates research and analysis center

The National Retail Federation has formed a new department focusing on industry research that will bring together all existing NRF research and expand on the range of issue areas and trends already studied.

The new department, the Retail Research and Analysis Center, represents a multi-million dollar investment for the trade association and will focus on four primary topics: the economy, legislative and regulatory policy, the retail industry, and consumers.

"NRF is at the forefront of research and analysis that impact our industry, the consumers it serves and the economy in which it operates," said NRF President and CEO Matthew Shay. "By significantly investing in the future expansion and scope of NRF research, our members will have additional tools and insight as they operate in a very dynamic marketplace. And, our advocates will have the facts they need to advance retail's policy agenda."

Ellen Davis will serve as NRF's senior VP of research and strategic initiatives. Davis will also continue to function as executive director of the NRF Foundation.

"Studies, surveys, white papers and critical analysis by industry leaders help us frame policy debates, identify trends and change perceptions about retail's evolution," Davis said. "As the nation's largest private-sector employer and an industry that contributes $2.6 trillion annually to the U.S. GDP, the retail industry impacts all sectors of our economy and is uniquely positioned to provide business insights and analysis to shape key debates in Washington."

The NRF has begun a search for a VP of research development and industry analysis, reporting to Davis. Current staff and consultant resources are being utilized and additional dedicated staffing is anticipated.

For more:
-See this NRF press release

Related stories:
Supermarket trade group seeks EMV deadline extension
Mobile the key to shoppers' hearts this Valentine's Day
Mobile tops retailers' priority lists
73% of consumers browse online, purchase in-store
70% of consumers prefer in-store returns, exchanges

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.