Outdoor apparel retailer The North Face has collaborated with Jaunt to offer in-store shoppers a view of Yosemite National Park, located in California and Utah's Moab Desert. Using virtual reality, guests can hike or rock climb alongside athletes such as Cedar Wright and Sam Elias.
"Every brand wants to forge an emotional connection with its customers," Eric Oliver, director of digital marketing at The North Face, told Digiday. "Our brand mission is to inspire a life of exploration, so we felt like this was a great way to enhance our storytelling, use technology and transport people to the outdoors."
Using Google Cardboard, the platform puts users outdoors with the ability to look in any direction. With Jaunt's 360-degree, stereoscopic 3D cameras and advanced 3D sound-field microphones, the experience is intended to almost feel real.
The North Face VR will roll out in flagship stores in Chicago, New York and San Francisco.
The retailer joins several other brands that are installing high-tech systems in physical stores in an effort to woo customers and create a unique shopping experience. For example, last year Lowe's (NYSE:LOW) introduced Holoroom, an augmented reality that allows shoppers to set up the layout of the room they want to remodel and insert Lowe's products using a tablet. In addition, beauty brand Sephora installed 3D Augmented Reality Mirrors in stores that can simulate cosmetics on a user's face in real time and in 3D.
-See this Digiday article
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