Nordstrom is shining a brighter light on its mobile customer experience. The retailer says that this year, technology investments will account for more than 30 percent of Nordstrom's CapEx investment plan, up from roughly 20 percent in previous years, to support its multi-channel growth strategy and achieve greater mobile execution.
"With estimates of nearly 200 million mobile devices in the U.S. today, they rapidly have become an integral part of consumers' everyday lives," said Blake Nordstrom, president and principal executive officer of Nordstrom. "It strongly validates the strategic path we embarked on nearly a decade ago in laying the foundation by making investments to provide a differentiated customer experience in a multichannel environment." Story