Nordstrom (NYSE:JWN) is doubling down on New York City, with plans to open a second, smaller location just steps away from its flagship department store still under construction there.
The retailer's first location is a seven-level, 285,000-sq.-ft. store at Columbus Circle, scheduled to open sometime in 2018. Now the company has taken on an additional 43,000-sq.-ft. space a half block away, according to Women's Wear Daily.
"We are thrilled to be able to add square footage to our footprint for our future store in Manhattan. We believe it will allow us to amplify our offering, helping us put our best foot forward in the best retail city in the world," said Pete Nordstrom, Nordstrom's copresident.
Nordstrom hasn't identified what the second location will sell, only that it won't be one of its Nordstrom Rack off-price outlets. The store could focus on menswear or another more specialized department, a strategy deployed by other nearby department stores including Bergdorf Goodman and Saks Fifth Avenue, according to WWD.
Neiman Marcus is also prepping for its first Manhattan store.
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