Nordstrom tests curbside pickup

Nordstrom (NYSE:JWN) has launched a pilot test of its new curbside pickup program. Shoppers can shop online and then retrieve their items outside of a designated Nordstrom location, without entering the store.

Nordstrom has offered the buy online and pick up in-store option since 2008, but curbside pickup is a new addition for the retailer, reported Customers can call or text a participating store when they are ready to pick up their order, and a store associate will be on hand to deliver the package to the customer upon arrival. Nordstrom stores offering the program will reserve parking spots specifically for pickup.

"We're trying to make shopping more convenient," Jamie Nordstrom, president of stores at Nordstrom, told "In the past we've made people come all the way up to the back of the third floor."

Nordstrom spokesman Dan Evans said curbside pickup might be added as an option through the retailer's app.

Curbside pickup is growing in popularity among retailers. For example, Best Buy (NYSE:BBY) partnered with shopping app Curbside earlier this year to offer its own curbside pickup service, and Sears (NASDAQ:SHLD) offers Shop Your Way members the option to collect purchases in five minutes or less via curbside pickup.

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