Nordstrom is looking to purchase Chicago startup Trunk Club, a personal styling service for men.
It's not yet clear if the retailer is looking for an acquisition or an investment, but sources say there have been strategic talks, reported Re/code.
Customers who log onto Trunk Club consult with a stylist before receiving an array of clothing options in the mail from a variety of brands. The shopper can choose to keep and pay for the items, or ship them back for free.
For Nordstrom the deal would be a digital extension of its existing in-store styling services.
Trunk Club CEO Brian Spaly declined to comment on the talks but said Trunk Club has been actively fundraising and speaking with companies over the past three months.
Before Trunk Club, Spaly founded Bonobos, an online menswear brand. Nordstrom bought a minority stake in the company for $16 million in 2012, and Bonobos apparel can now be found in some Nordstrom locations.
Nordstrom is no stranger to online fashion retail and has also invested in HauteLook. The retailer recently launched an e-commerce site and a mobile app for Nordstrom Rack built on a shared platform with HauteLook.
Digital initiatives are among the top priorities for the department store this year. The retailer announced in February that technology investments would account for more than 30 percent of Nordstrom's CapEx investment plan.
-See this Re/code article
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