Nordstrom opens Italian pop-ups, new Hawaii store

Nordstrom's (NYSE:JWN) latest includes a collection of pop-up shops showcasing Italian brands and a new store in Hawaii, complete with cocktail lounge and five different shoe departments.

The three-level, 186,000-sq.-ft. Honolulu store features new interior and exterior design concepts, a full-service restaurant and bar, cocktail lounge, new departments and an enhanced beauty shopping experience. The store is a relocation from its previous home at the other end of the mall, which opened in 2008.

Known for its shoe selection, the store features not one but five shoe departments, as well as expanded home and accessories areas.

There's also an assortment of local goods, with an expanded offering of Hawaii-based designers and brands that can be found throughout the store, including Jana Lam, Tula, Workshop 28, Alola Maui, Michal Abramovitz and Simply Sisters.

The pop-ups are located in four stores in Dallas and feature 55 emerging brands as part of Nordstrom's "We Love Italy" campaign that launched last fall in all eight locations in the Dallas market. It's part of a partnership with the Italian Trade Agency.

"We want to introduce new brands," Maurizio Forte, trade commissioner and U.S. executive director, told Women's Wear Daily. "A couple of years ago the government realized that the place we really have to invest our money to support made in Italy is definitely in the U.S. The U.S. market is growing, especially compared with other markets that are quite flat in the last few years."

The shops will run through April 17 and items are priced between $100 and $1,000. The collection was curated by Olivia Kim, Nordstrom VP of special projects. Kim has created 23 different "[email protected]" shops as part of the retailer's program to partner with new and emerging lines, including millennial-focused brands such as Bauble Bar.

For more:
-See this Nordstrom announcement
-See this WWD story (tiered subscription)

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