Nordstrom (NYSE:JWN) tops the list for most engaged retail brand on Pinterest, according to a recent data collection on Curalate. Looking at more than 180,000 Pins and 5 million interactions associated with the Top 100 brands between Nov. 1 and Nov. 21, other brands that topped engagement include Amazon (NASDAQ:AMZN), Urban Outfitters (NASDAQ:URBN), American Eagle Outfitters (NYSE:AEO) and Zulily.
Of the product images that Curalate looked at, 81.7 percent were shared organically from brands' websites, reported Chain Store Age. And despite the power of organic engagement on Pinterest, 28 percent of the brands surveyed do not have a Pin It button on their product pages and 44 percent do not have Pin It buttons on their home pages, making it more difficult for consumers to share products they find on the sites.
The top five products pinned in the survey are no longer available for purchase or are no longer available in the suggested color.
It seems fashion is the big winner on Pinterest, as eight out of 10 of the most engaged products were related to apparel or accessories.
Many social media platforms are now partnering with fashion retailers in an effort to make purchasing in these channels easier for consumers. Pinterest has deals with several retailers, including one with Gap, which recently launched a test with Pinterest that allows promoted pins to show up in the social media platform's search and category feeds.
-See this Chain Store Age article
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