Nordstrom (NYSE:JWN) is launching Like2Buy, a platform that enables shopping on Instagram.
Partnering with Curalate, the Like2Buy platform will allow Nordstrom's e-commerce site to seamlessly link to the retailer's Instagram page, allowing customers to purchase items they see posted.
Here's how it works: When customers see a photo depicting a product they like on Nordstrom's Instagram feed, they can click on the Nordstrom profile name and then the link on the next page to learn more about the product and/or purchase it. Next, customers will have the option of selecting from a gallery of all featured products, at which point they will be redirected to Nordstrom's e-commerce site for purchase. There is also a "My Likes" function in the gallery used to collect items of interest for future purchase.
"We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop—including our social platforms," said Bryan Galipeau, social media director at Nordstrom. "We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time."
Nordstrom is looking to further its foray into social media channels as it actively seeks to win over the attention of millennial shoppers. The retailer recently added video screens in stores to showcase social shopping site Wanelo.
Nordstrom recently reported a 22 percent increase in e-commerce sales for the second quarter. The retailer has made a big push for online this year through efforts such as the investment of $79 million in an online distribution center back in January.
-See this Nordstrom press release
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