Nordstrom C-suite shuffle supports digital

Nordstrom store front facing mall
Image: Mike Mozart / CC BY 2.0

Nordstrom has made several changes to its executive team to better support digital growth, including the appointment of Ken Worzel as president of Nordstrom.com.

Worzel has served as exec-VP of strategy and development since 2010.

"Through his six years as a leader at Nordstrom and many years prior to that working alongside our executive team, Ken has gained a deep understanding of how our e-commerce, digital and mobile efforts play an integral role in providing customers a differentiated experience through service, personalization and convenience," said Erik Nordstrom, co-president of Nordstrom. "Ken comes into this position with expertise around Nordstrom.com's current position and a strong vision for its future potential that will continue to bring the company a tremendous amount of value as we evolve our strategy and build on our success."

RELATED: Nordstrom profits plunge 64%

Additionally, the retailer announced a shift in responsibilities within the existing executive structure, saying, "to better serve the changing needs of its customers and how they shop, the company also announced a strategic shift of leadership responsibilities to better support the Nordstrom (full-price) and Nordstrom Rack (off-price) brands across both stores and digital."

  • Co-President Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com, and Trunk Club as well as customer care, marketing and supply chain.
  • Co-President Blake Nordstrom will be responsible for the Nordstrom Rack brand, including Rack stores and NordstromRack.com/HauteLook, and other corporate functions including finance, technology, legal and human resources.
  • Co-President Pete Nordstrom will continue to support all of the company's merchandising functions and store planning. He will also remain closely involved in all areas impacting the Nordstrom brand, including marketing.

Pete and Erik Nordstrom have been co-presidents of the company since 2015, while their brother Blake has held the title of president since 2000.

RELATED: Nordstrom restructures tech team

The department store chain has been at the forefront of digital innovation but recently began to rationalize the organizational costs by combining departments and making cuts to technology teams.

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