Nordstrom bets on Shoes of Prey

Nordstrom (NYSE:JWN) has invested in personalized footwear startup Shoes of Prey, contributing an undisclosed portion of a $15 million round of funding.

Shoes of Prey creates customizable footwear and has largely been available online. Products are produced on-demand in a Chinese manufacturing facility after each order is placed.

There are plans to expand the brand's product assortment, the company's co-founder Jodie Fox told TechCrunch. The latest round of funding is intended to add boots next winter and help move its headquarters from Sydney, Australia, to Los Angeles. A move into accessories is also in the works, including women's apparel and handbags.

Nordstrom featured Shoes of Prey earlier this year, letting shoppers touch and try examples before ordering. Nordstrom has been strategically partnering with online brands popular with younger shoppers such as jewelry maker Bauble Bar and Warby Parker, adding assortment to stores and hosting pop-up shops—both physical and digital.

Earlier this year, Nordstrom invested in e-commerce brand Sole Society, another women's footwear and accessories retailer.

For more:
-Read this blog post from The Wall Street Journal
-See the TechCrunch article

Related stories:
Nordstrom, Warby Parker align for in-store pop-up
BaubleBar pops up in Nordstrom stores 
Nordstrom opens first international flagship
Nordstrom's rush to Canada
Nordstrom halts Rack expansion into Canada until 2017

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