Non-food coupon use increased 8%

Coupon use on non-food items increased 8.2 percent in the first half of 2014 versus the same period the year prior. The increase represented 65 percent of the total 158 billion free standing insert coupons distributed.

Although the distribution of food coupons was down, retailer promotional pages and the number of retailers participating in promotions increased, according to Kantar Media. Story