Michael Jordan hasn't played for the Chicago Bulls since 1993, but Chicago has long been home to his largest fan base, and now will host the first Michael Jordan branded store by Nike.
The store opened Saturday in Chicago's Loop. Jordan teased the opening on Twitter and fans camped out to be among the first inside.
It's part of partnership between Nike and Footaction that has already produced stores in New York, Las Vegas and suburban Chicago. But the downtown Chicago location will be the first to be all Jordan.
In addition to the selection of Jordan branded products, there's a space for in-store events and promotions.
The Jordan brand is estimated to contribute close to $2.5 billion annually, close to 8 percent of Nike's total profits, according to ESPN.
Nike has been differentiating its store base and in August opened a tech-driven store in Seattle.
-See this ESPN article
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