Newegg streamlines mobile shopping

E-retailer Newegg has announced a major redesign of its mobile shopping experience, including a new optimized viewing site and universal apps for Android and iOS devices.

Shoppers on will notice improved navigation and functionality that make finding products easier. The new platform also gives users the ability to compare a subset of products and check out more easily.

The new personal homepage can be customized with shortcuts to particular categories or products. Other new features include price alerts and a carbide scanner to check out how Newegg's prices compare to the same products in brick-and-mortar stores.

In addition, Newegg has streamlined the checkout process by allowing shoppers to add discounted products to their carts without having to enter a promo code. Plus, customers can edit their shopping carts immediately and can checkout as a guest for the first time via mobile.

Finally, Newegg now rewards mobile shoppers by offering certain deals only available for mobile platforms.

"Rather than take the iterative approach of updating individual components of our mobile platform, we felt our customers would appreciate a complete redesign of Newegg's mobile shopping experience," said James Wu, COO of Newegg. "As a result, every customer who interacts with Newegg on a mobile device will find it easier to research, compare and purchase products."

The announcement comes just months after Newegg made changes to its customer loyalty program, Newegg Premier. Now all members have the opportunity to extend membership benefits to up to four friends or family members.

For more:
-See this Newegg press release

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