Tech-focused retailer Newegg announced its new sector, BACK2SCHOOL, an education-focused initiative that includes a student-only store, a discounted membership program for students and a sweepstakes contest.
"Students need every advantage to thrive at school," said Soren Mills, chief marketing officer of Newegg North America. "Our BACK2SCHOOL initiative is our way of helping them stretch their budgets and make sound investments in the technology that will serve them well this upcoming academic year."
First, the online student-only store is stocked with hundreds of products from basic tech accessories and gaming notebook computers to upgrades for their existing computer. Special pricing and discounts will be available when students use ".edu" email addresses.
Second, Newegg is offering students $20 off a Premier membership, which includes benefits such as free, three-day or less shipping; discounted rates on two-day and next-day shipping; free returns; dedicated customer service telephone number; exclusive deals; and special alerts on upcoming sales.
Finally, Newegg will host a Hack2School challenge in which students can share their favorite back-to-school hacks and win prizes amounting to more than $16,000. Entrants can submit photos or videos depicting their favorite tech-related college hacks, or in other words, how they use technology to optimize the college experience.
A few months ago Newegg unveiled its next generation gaming website, GameCrate, which was about one year after the company first launched the editorial content-driven site for game enthusiasts. Then last fall, the online retailer launched a subscription service for frequently ordered products and supplies.
-See this Newegg press release
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