Newegg has introduced personal shopping assistants in time for the holiday season. Newegg Advocate provides a chat-based interaction with people shopping the e-commerce site and a technology enthusiast with a deep knowledge of the specific product.
Newegg began piloting the program in October in its PC gaming category. After a positive response from consumers, the company is now expanding the program into two additional categories: desktop PCs and computers.
"Many high-end department stores offer shopping assistants for their clientele — we're bringing that same high-touch experience to our customers with the Newegg Advocates," said James Wu, COO of Newegg, in a statement. "We've partnered with Needle to provide Advocates who aren't salespeople reading off a script, but objective, avid gamers who live and breathe the technology they're helping our customers choose."
The process can be done by any consumers shopping for PC gaming gear, laptops or desktop computers. If an advocate is available, a pop-up chat window will appear. The advocate not only considers the customer's budget but makes sure the items are compatible with the existing computer system.
Newegg has been busy upgrading its customer service capabilities. In October, the online retailer announced a major redesign of its mobile shopping experience, including a new optimized viewing site and universal apps for Android and iOS devices. The brand also made changes to its customer loyalty program, Newegg Premier. Now all members have the opportunity to extend membership benefits to up to four friends or family members.
-See this Newegg press release
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