Newegg extends loyalty program to friends, family

E-retailer Newegg announced changes to its customer loyalty program, Newegg Premier. All members now have the opportunity to extend membership benefits to up to four friends or family members.

"Since Newegg Premier's debut in 2014, we've seen great enthusiasm from our customers who enjoy the added benefits of membership," said James Wu, Newegg's CEO, North America. "Newegg now makes it easier than ever for our customers to share their Premier benefits with friends and family members."

Premier memberships include perks such as free, three-day or less shipping on qualifying items and free shipping for returns on qualifying items. In addition, members get free rush-processing on orders with at least one qualifying item in the order; a dedicated customer service line; member-only deals; and early bird notification on major sales.

The announcement comes on the heels of Amazon's recent decision to restrict the number of friends and family that can use a single Prime member account.

In June, NeweggBusiness announced a new loyalty program for business customers who shop online. As an added benefit, members of NeweggBusiness Rewards can now extend their membership to employees.

There is also new student pricing for membership, reduced by $20.

Newegg Premier costs $49.99 a year, $19.99 for three months, or $29.99 for six months. Premier Friends & Family is available to all members, whether signed up for a year, three months or six months. 

Earlier this month, Newegg launched a Canadian seller program, giving vendors access to millions of Canadian consumers. Newegg also recently unveiled its next generation gaming website, GameCrate, one year after the company first launched the editorial, content-driven site for game enthusiasts.

For more:
-See this Newegg press release

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