Bitcoin adoption barrels ahead as both Newegg and 1-800-Flowers announce plans to accept the digital currency and California Governor Jerry Brown signs a bill to allow the legal use of bitcoin and other cash alternatives.
Electronics retailer Newegg is partnering with BitPay to accept bitcoin payments on Newegg.com. The company's more than 25 million registered customers can now pay for more than 10.5 million products using bitcoin through BitPay.
"Newegg's customers are among some of the earliest bitcoin miners and are enthusiastic proponents of the crypto-currency. Adopting bitcoin as a payment method is another way we're responding to our customers' diverse needs," said Soren Mills, chief marketing officer for Newegg North America. "Working with BitPay to implement a bitcoin payment option at Newegg was a seamless process and our partnership gives us the capabilities we require for high-volume e-commerce."
1-800-Flowers will add a bitcoin option this fall and will use Coinbase to process payments.
"As a customer centric company, we are always looking for new ways to engage with our customers and enhance their shopping experience for all of their celebratory occasions," said Jim McCann, 1-800-Flowers.com CEO and founder. "Bitcoin, together with our other payment options, offers our customers another highly convenient way to help them deliver smiles to the important people in their lives."
The new retail additions certainly help move the adoption of digital currency forward, California's recognition of the growing use of digital payment is significant. The new legislation recognizes the legal use of bitcoin and other digital currencies in the state and repeals a provision of state law that barred the use of "anything but the lawful money of the United States," according to the Los Angeles Times.
The move is simply an acknowledgement of current trends, said Assemblyman Roger Dickinson (D-Sacramento). "In an era of evolving payment methods, from Amazon Coins to Starbucks Stars, it is impractical to ignore the growing use of cash alternatives," Dickinson said.
*This story originally appeared in FierceRetailIT's sister publication FierceRetail.
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