New York grocer Zabar's to launch delivery

Iconic New York specialty grocer Zabar's has launched delivery through Instacart. Known on the Upper West Side for items such as bagels and cheeses, Zabar's can now deliver anything from its location on Broadway and West 80th Street.

Delivery with Instacart is guaranteed within two hours, New York Post reported. For now, customers need to live within 42nd Street and 135th Street in Manhattan to receive the service. Though the company did not reveal when delivery will expand, Zabar's general manager Scott Goldshine hinted that the retailer would like to reach a downtown crowd later this year.

"Zabar's is a beloved New York City establishment for food lovers, and our local customers were asking us to add it to the platform so they could begin home delivery of their favorite specialty items," said Nilam Ganenthiran, VP of business development and strategy at Instacart. "We want to make it possible for New Yorkers to get their regular weekly groceries and specialty items delivered right to their doorstep on demand. We're thrilled to welcome Zabar's as our newest New York City partner, bringing an older established grocer into the age of on-demand delivery."

Zabar's currently only has the single store location and offers mail-order gift service.

Now in 16 markets around the country, Instacart serves customers via personal shoppers and grocery delivery in as little as an hour. Other grocers that currently partner with the service include Costco (NASDAQ: COST), Kroger (NYSE: KR), Whole Foods (NASDAQ: WFM) and Safeway (NYSE: SWY).

For more:
-See this New York Post article
-See this Instacart press release

Related stories:
Peapod launched produce delivery service
Smart & Final partners with Instacart for delivery
Supermarkets shift direction as outside pressure mounts
Instacart partners with Costco, Kroger to debut Seattle delivery
Instacart adds same-day service to D.C. market

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