New York & Company deploys beacons to offer customer rewards

New York & Company has teamed up with shopping app Shopkick to reward customers with points for walking into the store, visiting the dressing room and making purchases in-store.

Shopkick will install at least two ShopBeacon devices, one at the front door to reward customers for coming in and another in the dressing room to reward customers for trying on clothes. The idea is to reach shoppers via mobile app to offer them a relevant and engaging in-store experience.

"We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital," said Greg Scott, CEO, New York & Company. "By partnering with Shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often."

Shopkick is already a partner with many other well-known retailers such as American Eagle Outfitters, Best Buy, Macy's, Marshalls and TJ Maxx. As of last September, the company had more than 15 million users globally, having doubled its base in one year. Beacons have become a popular way to reach customers, especially young ones. According to research by inMarket, more than one out of every three millennial moms are now reachable via location-based engagements while they're shopping.

"New York & Company is helping to create the in-store experience of the future by utilizing digital marketing tools to make shopping more personal and rewarding," said Shopkick CEO Bill Demas. "Consumers want to be rewarded for their everyday shopping behaviors, while retailers want to increase consumer loyalty and foot traffic to their stores. Shopkick's large-scale user base, proprietary location technology and personalized app experience positions us as the mobile shopping platform of choice for top brands, retailers and consumers."

For more:
- see this Shopkick press release

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