A new social deals website will now offer consumers a discount on a wide range of products. The site, known as Snagshout, connects shoppers with merchants who have new items for sale on Amazon (NASDAQ:AMZN) through consumers' reviews.
"Our mission is to create a close connection between shoppers and businesses," said Paul Johnson, CEO and founder of Snagshout. "We want to personalize online shopping and give consumers the opportunity to try something new at a low cost while also giving businesses the chance to promote their product directly to new customers."
Peer reviews play a large role in helping consumers make a decision on what to purchase. In fact, according to a Nielsen study, 92 percent of consumers trust word of mouth and peer reviews over any other type of advertising. Therefore, Snagshout will offer discounted products in exchange for a review. Shoppers can purchase one product at a time and must leave an honest review within two weeks of when they want to "snag" another deal.
Discounts on the site range between 30 and 90 percent, and shoppers are given a code to purchase the product directly from Amazon. Snagshout users who have Amazon Prime can get products shipped for free.
The site is separated into nine categories: beauty and health; clothing, shoes and jewelry; electronics and computers; grocery; home, garden and tools; kids and baby; media; sports and outdoors; and toys.
Customer reviews have proved to be an extremely powerful marketing tool and have played a significant role in making Amazon a successful marketplace, whether it be for buying products or hiring in-home services.
-See this Snagshout press release
Amazon Prime's member-only Black Friday
Amazon Treasure Truck to cruise Seattle
Amazon makes same-day delivery free
Amazon's Web Services shine, up 49%
The buy button arrives: How social media shopping will change retail