New Wal-Mart Digital Signage Strategy: Eye-Level Images

Wal-Mart plans to move its TV screens closer to eye level and incorporate them into product displays in its second-generation digital TV and signage network, according to an article in Advertising Age.

Details of this new stage in the Wal-Mart Smart Network are set to be spelled out in New York and Northwest Arkansas on Sept. 3 and are said to also include other key changes in the retailer's digital video signage, according to the article.