For the first time, Apple (Nasdaq:AAPL) is the number one global brand on Interbrand's annual "Best Global Brands" ranking. Google (Nasdaq:GOOG) is ranked second, and Coca-Cola, which held Interbrand's number one position for 13 consecutive years, dropped to third place.
"Every so often, a company changes our lives – not just with its products, but with its ethos. Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again," Jez Frampton, Interbrand's Global CEO, said in a statement.
Interbrand's Best Global Brands methodology analyzes the many ways a brand benefits an organization, from delivering on customer expectations to driving economic value.
After the top three, the ranking includes several notable retailers. IBM is ranked fourth, Microsoft is fifth, GE is sixth, McDonald's is seventh, Samsung is eighth, Intel is ninth and Toyota is ranked 10th.
Meanwhile, nine automotive brands experienced double-digit growth on the Best Global Brands list this year. The biggest gainers were Toyota, Volkswagen, Ford, Hyundai, Porsche, Nissan and Kia.