New Staples Quick Wins app aims to help small businesses

Staples (NASDAQ:SPLS) has launched a new mobile app to help small businesses manage goals and metrics as the latest addition to a family of products aimed at this customer.

With the Staples Quick Wins app, small businesses will be able to sync their most important business metrics such as Facebook and Twitter engagement, site traffic, sales and tools such as Google Analytics and QuickBooks to pull in key financial, website and marketing metrics that can be tracked daily and weekly. There are plans to make Instagram and MailChimp available at a later date.

Based on these metrics, Quick Wins will provide business-specific ideas to help small businesses grow. The app also gives members access to a community of small business peers where they can ask questions and support each other with ideas, something a majority of small business owners expressed interest in, according to a recent survey sponsored by Staples.

Additionally, the survey found that 72 percent of small businesses want assistance getting  business metrics on track, yet two in five (41 percent) are not sure what business metrics they should focus on in order to ensure success.

"At Staples, we have 30 years of experience helping small businesses with the products and services they need to succeed," said Alison Corcoran, senior VP North American stores and online. "We know our customers are so busy running their businesses that they don't have the time and resources to grow. The Staples Quick Wins app will help pull key metrics together in one location, making it easy for the small business to access no matter where they are."

"Our recent small business survey found that small businesses know they should be setting goals and tracking progress, but can't find the time or the tools to do it," said Corcoran. "The Quick Wins app lets small businesses track their progress and helps with business-specific ideas to grow."

The app is Staple's newest addition to a suite of services and products for small businesses. Staples agreed to buy Office Depot for $6 billion in February, but the merger has been blocked twice by the Federal Trade Commission on the grounds that a combined company would significantly reduce competition in the office supply market.

For more:
-See this Staples press release

Related stories:
FTC blocks Staples-Office Depot merger
Staples purchase of Office Depot not easy, EU investigates
Office Depot closes $1.2B merger with OfficeMax
Staples, Office Depot, one investor away from a merger?
Staples expands omnichannel capabilities