New sports superstore planned

Golfers and tennis players soon will have a new brick-and-mortar shopping experience in Houston as the PGA Tour Superstore expands.

The 45,500-sq.-ft. location is being termed "experiential retail," with 14 swing simulators and hitting bays, a putting green, and an in-house club making and repair facility.

The store will open this fall and be staffed with PGA of America teaching professionals.

"We are coming off of a record-breaking grand opening in Minnetonka, Minnesota, and we know that our focus on experiential retail with huge assortments and passionate people will continue to allow us to grow," said President and CEO Dick Sullivan. "We are redefining golf retail, and we are being opportunistic about selecting key new locations around the country."

The PGA Tour Superstore recently took over a Sports Authority location in Glendale, Arizona which will open in 2017, and has new stores planned in South Carolina and Florida. Sports Authority is being liquidated and its assets and locations sold.

"Our golf retail experiential model serves golfers of all abilities from those just beginning to learn the game to avid low-handicappers," added Sullivan.  "We couldn't be more bullish about our future and we will continue to focus on inspiring our customers to love the game as much as we do."

For more:
- see this PGA Tour Superstore press release

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