Saks Off 5th (TSE:HBC) will open its first New York City store on March 3, featuring a Gilt in-store shop. The partnership is another step by parent company Saks Fifth Avenue to expand its omnichannel shopping experience.
The Manhattan location will occupy 47,000 sq. ft. in Tower 57 on the corner of 57th Street and Lexington Avenue. Shoppers will experience two levels of products that will be refreshed with new brands almost daily.
The Gilt shop-in-shop will mirror the brand's online shopping experience. Consumers will be able to shop Gilt's daily group of curated products and a weekly, in-store flash sale. A video wall display will showcase a calendar of upcoming sales and the brand's "Shop the Look" editorial content. Digital stations and comfortable seating will be available for consumers to explore the website.
Coming in a few months, Gilt by Appointment will offer an in-person VIP stylist and personal shopping services.
Earlier this year, Hudson's Bay Co. agreed to purchase Gilt for $250 million, and CEO Jerry Storch announced plans that included stores within stores and inventory sharing between Gilt and Saks Off 5th outlets.
"The opening of our first location in Manhattan is truly a milestone and we look forward to offering shoppers top fashion brands at the great value Saks Off 5th is known for," said Jonathan Greller, president of off-price at parent company Hudson's Bay Company. "In combination with the Gilt in-store shop, we believe Saks Off 5th on 57th Street will be the destination for fashion-conscious millennials seeking the 'thrill of the hunt' shopping experience."
-See this Saks Fifth Avenue press release
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