New Latino-focused brand opens in California

Star World, a new retail store geared toward the Latino consumer, has opened its first storefront in Huntington Park, California. The new brand is offering a revolutionary shopping experience, driven by technology, in the heart of the No. 1 Hispanic market in the country.

Star World aims to bring in tech savvy Latino consumers and their families by fusing brick-and-mortar with online selections and convenience. Executives are comparing the store to Apple, with similar tech amenities and knowledgeable staff members.

"We are confident in our approach to put our customers center stage and offer them a shopping experience that reflects how society and shopper expectations have changed in the last 10 years," said Jerry Azarkman, Star World founder and president. "Waiting in line and limited product selection is a thing of the past. Using technology we will give shoppers expansive selection and make each customer transaction seamless, quick, easy and fun."

Star World will host in-store "World of Click" kiosks where shoppers can go online for more selection. The new store will be two levels and offer technology, home and fashion products. Customer assistance for technology will span to cover devices purchased in other stores, as well as video walls that display the latest products in action.

"Our ultimate goal is to be a great company that customers can trust and believe we are committed to providing a great experience," said Rick Hutton, Star World CEO. "We set out to blend the best technology with atmosphere, premium products, financing and superior customer service. We want to raise our customer's expectations of a retailer."

Hispanic consumers have become a strong force in the retail world and many companies are making an extra effort to reach out to this growing demographic. For example, JCPenney (NYSE:JCP) created a campaign specifically geared toward Hispanic shoppers last summer during soccer's World Cup frenzy. CVS Health (NYSE:CVS) recently rebranded 11 Miami stores and opened one new one, all named CVS/pharmacy y mas (CVS/pharmacy and more).

For more:
-See this Star World press release

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