New home store goes public

Wall Street Bull

Home decor store At Home went public this week and set its sights on growing the chain with its target demographic and brick-and-mortar only strategy.

Plano, Texas-based At Home is focused on millennials, but has no e-commerce business.

At Home currently operates 115 stores in 29 states, but CEO Lee Bird sees potential to grow to 600 locations.

The company debuted on the New York Stock Exchange Thursday, trading under the ticker symbol HOME (NYSE:HOME). It had close to $500 million in sales last year, and sales have grown by 20 percent or more for eight consecutive quarters, according to Fortune.

At Home deals primarily in home goods and furnishings. It shies away from discounts, operating with an everyday low-price strategy. The home goods and home improvement categories are strong points for retailers as millennials begin families and buy their first homes.

For more:
- see this Dallas Morning News story
- see this Fortune article

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