New app delivers beacon-triggered promotions

The buzz around beacons may have died down just a bit, but marketers are still finding ways to utilize the proximity technology. Today, Mobiquity Networks announced a partnership with The Coupons App to deliver beacon-triggered promotions to shoppers' mobile phones.

Mobiquity operates the largest network of retail mall-based mobile advertising beacons in the United States, according to the company. The Coupons App includes offers from more than 100,000 retailers, sent via push messaging.

"This agreement enables our loyal users to enjoy valuable, exclusive, highly contextualized, location-based and personally relevant coupon alerts from their favorite retailers, brands and restaurants when they are actively shopping in any of the malls in Mobiquity Networks' industry-leading network," said Aaron Rzadczynski, CEO of The Coupons App. "This agreement allows us to provide retailers access to a massive base of mobile consumers who are already in that purchase mindset."

Mobiquity cites a study by Retale that said 84 percent of millennial shoppers respond to push notifications and 61 percent are interested in promotional offers that can be redeemed immediately—two features that are part of this new partnership. More than 40 percent of shoppers are actively searching for coupons on their mobile phones, according to a recent study by RetailMeNot and Placed.

Beacon technology will deliver close to 1.6 billion coupons to shoppers by 2020, a dramatic increase from the 11 million delivered this year, according to a new study from Juniper Research.

For more:
-See this press release from Mobiquity Networks

Related stories:
66% of consumers more likely to shop stores with in-store mobile technology
Mobile spending to climb 68%
Beacons to push 1.6 billion coupons by 2020
Elle beacons drive 500,000 store visits
Neiman Marcus makes lookbooks shoppable

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